Social Networks Ads Feedbacks
This page is a feedback report about social networks advertisement campaigns for Dolibarr.
In July 2013, the Dolibarr foundation board has decied to invest 10% of the available amount in treasury at the 1st of january into advertisements (See Report_board_meeting_20130710_teleconf)
To optimize amount, adverts were targeting to:
- Twitter allows to target only US.
Winning 1 follower cost:
For twitter dolibarr account:
- 10€ / follower
Problem is that twitter promote your account but user must make several clicks to add you as a follower, this make twitter ads completely useless to win followers.
2013: 40€ => 4 followers => Too expensive. We stop after one week.
For twitter dolibarr_france account:
No campaign launched
Twitter campaign was retried few years later on "dolibarr" twitter account. With a price that has become competitive.
To optimize amount, adverts were targeting to:
- Men only
- Age between 20 and 50
- Liking IT and business
- Targeted countries depends on page we want to promote.
- Policy: Optimize for "More I like"
When you define a target on Facebook, Facebook optimizes diffusion on countries were cost for "I like" is lower. So we split campaign into different countries to define price per country/language
Winning 1 follower cost:
For Facebook Dolibarr page
- 0.04€ / like when targeting Maghreb
- 0.05€ / like when targeting Gulf countries
- 0.07€ / like when targeting India
- 0.75€ / like when targeting Germany
- 0.95€ / like when targeting US+UK
- 1.60€ / like when targeting Quebec (language english)
- 1.60€ / like when targeting Quebec (language french)
- 0.04€ / like when targeting 25 major countries using "competitors" interest
- 0.03€ / like when targeting 25 major countries using "open source" interest
- 0.10€ / like when targeting India+US+UK and using "sponsored actualities"
2013: 500€ => Jump from 600 followers to 10,000
For Facebook dolibarr.fr page
- 0.60€ / like when targeting French in Europe (France, Belgium, Switzerland) using "software" and "business" interest
- 0.07€ / like when targeting French in Europe (France, Belgium, Switzerland) using "open source" interest
- 0.07€ / like when targeting Maghreb
- 0.07€ / like when targeting Africa
2013: 300€ => Jump from 650 followers to 2,400
For Facebook dolibarr.gr page
- 0.40€ / like when targeting Greece
- 0.20€ / like after using the goal to "Cost per Click" with a limit of 0.04 € max per click
- 1€ / like after using the goal to "Cost per Click" with a limit of 0.04 € max per click and using "open source" interest
2013: 150€ => Jump from 10 followers to 530
For Facebook dolibarr.es page
- 0.18€ / like when targeting Latino America
- 0.60€ / like when targeting Spain
- 0.14€ / like when targeting Latino America + Spain using "open source" interest
2013: 500€ => Jump from 1200 followers to 4000
=> To optimize conversion, we stop ads on target whose amount is >= 0.40€ / like.
Not tried