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When you define a target on Facebook, Facebook optimizes diffusion on countries were cost for "I like" is lower. So we split campaign into different countries to define price per country/language
 
When you define a target on Facebook, Facebook optimizes diffusion on countries were cost for "I like" is lower. So we split campaign into different countries to define price per country/language
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Winning 1 follower cost:
 
Winning 1 follower cost:

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