30,997
edits
m (→Facebook) |
m (→Facebook) |
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| Line 13: | Line 13: | ||
= Facebook = | = Facebook = | ||
To optimize amount, adverts were targeting: | To optimize amount, adverts were targeting: | ||
* Men only | |||
* Age between 20 and 50 | |||
* Liking IT and business | |||
* Targetted countries depends on page we want to promote. | |||
* Policy: Optimize for "More I like" | |||
When you define a target on facebook, facebook optimizes on countries were cost for "I like" is lower. So we split campaign into different countries to define price per country/language | When you define a target on facebook, facebook optimizes on countries were cost for "I like" is lower. So we split campaign into different countries to define price per country/language | ||