View source for Social Networks Ads Feedbacks

This page is a feedback report about social networks advertisement campaigns for Dolibarr.

In July 2013, the Dolibarr foundation board has decied to invest 10% of the available amount in treasury at the 1st of january into advertisements (See [[Report_board_meeting_20130710_teleconf]])


= Twitter =
To optimize amount, adverts were targeting to:
* Twitter allows to target only US.


Winning 1 follower cost:

'''For twitter dolibarr account''':
* 10€ / follower
Problem is that twitter promote your account but user must make several clicks to add you as a follower, this make twitter ads completely useless to win followers.

'''2013: 40€ => 4 followers'''
'''=> Too expensive. We stop after one week.'''

'''For twitter dolibarr_france account''':

No campaign launched


Twitter campaign was retried few years later on "dolibarr" twitter account. With a price that has become competitive.


= Facebook =
To optimize amount, adverts were targeting to:
* Men only
* Age between 20 and 50
* Liking IT and business
* Targeted countries depends on page we want to promote.
* Policy: Optimize for "More I like"

When you define a target on Facebook, Facebook optimizes diffusion on countries were cost for "I like" is lower. So we split campaign into different countries to define price per country/language


Winning 1 follower cost:

'''For Facebook Dolibarr page'''
* 0.04€ / like when targeting Maghreb
* 0.05€ / like when targeting Gulf countries
* 0.07€ / like when targeting India
* 0.75€ / like when targeting Germany
* 0.95€ / like when targeting US+UK
* 1.60€ / like when targeting Quebec (language english)
* 1.60€ / like when targeting Quebec (language french)
* 0.04€ / like when targeting 25 major countries using "competitors" interest
* 0.03€ / like when targeting 25 major countries using "open source" interest
* 0.10€ / like when targeting India+US+UK and using "sponsored actualities"
'''2013: 500€ => Jump from 600 followers to 10,000'''

'''For Facebook dolibarr.fr page'''
* 0.60€ / like when targeting French in Europe (France, Belgium, Switzerland) using "software" and "business" interest
* 0.07€ / like when targeting French in Europe (France, Belgium, Switzerland) using "open source" interest
* 0.07€ / like when targeting Maghreb
* 0.07€ / like when targeting Africa
'''2013: 300€ => Jump from 650 followers to 2,400'''

'''For Facebook dolibarr.gr page'''
* 0.40€ / like when targeting Greece
* 0.20€ / like after using the goal to "Cost per Click" with a limit of 0.04 € max per click
* 1€ / like after using the goal to "Cost per Click" with a limit of 0.04 € max per click and using "open source" interest
'''2013: 150€ => Jump from 10 followers to 530'''

'''For Facebook dolibarr.es page'''
* 0.18€ / like when targeting Latino America
* 0.60€ / like when targeting Spain
* 0.14€ / like when targeting Latino America + Spain using "open source" interest
'''2013: 500€ => Jump from 1200 followers to 4000'''

'''=> To optimize conversion, we stop ads on target whose amount is >= 0.40€ / like.'''


= LinkedIn = 
Not tried