Social Networks Ads Feedbacks

This page is a feedback report about social networks advertisement campaigns for Dolibarr.

= Twitter = To optimize amount, adverts were targeting to:
 * Twitter allows to target only US.

Winning 1 follower cost:

For twitter dolibarr account: Problem is that twitter promote your account but user must make several clicks to add you as a follower, this make twitter ads completely useless to win followers.
 * 10€ / follower

2013: 40€ => 4 followers '''=> Too expensive. We stop after one week.'''

For twitter dolibarr_france account:

No campaign launched

= Facebook = To optimize amount, adverts were targeting to:
 * Men only
 * Age between 20 and 50
 * Liking IT and business
 * Targeted countries depends on page we want to promote.
 * Policy: Optimize for "More I like"

When you define a target on Facebook, Facebook optimizes diffusion on countries were cost for "I like" is lower. So we split campaign into different countries to define price per country/language

Winning 1 follower cost:

For Facebook Dolibarr page 2013: 500€ => Jump from 600 followers to 10,000
 * 0.04€ / like when targeting Maghreb
 * 0.05€ / like when targeting Gulf countries
 * 0.07€ / like when targeting India
 * 0.75€ / like when targeting Germany
 * 0.95€ / like when targeting US+UK
 * 1.60€ / like when targeting Quebec (language english)
 * 1.60€ / like when targeting Quebec (language french)
 * 0.04€ / like when targeting 25 major countries using "competitors" interest
 * 0.03€ / like when targeting 25 major countries using "open source" interest
 * 0.10€ / like when targeting India+US+UK and using "sponsored actualities"

For Facebook dolibarr.fr page 2013: 300€ => Jump from 650 followers to 2,400
 * 0.60€ / like when targeting French in Europe (France, Belgium, Switzerland) using "software" and "business" interest
 * 0.07€ / like when targeting French in Europe (France, Belgium, Switzerland) using "open source" interest
 * 0.07€ / like when targeting Maghreb
 * 0.07€ / like when targeting Africa

For Facebook dolibarr.gr page 2013: 150€ => Jump from 10 followers to 530
 * 0.40€ / like when targeting Greece
 * 0.20€ / like after using the goal to "Cost per Click" with a limit of 0.04 € max per click
 * 1€ / like after using the goal to "Cost per Click" with a limit of 0.04 € max per click and using "open source" interest

For Facebook dolibarr.es page 2013: 500€ => Jump from 1200 followers to 4000
 * 0.18€ / like when targeting Latino America
 * 0.60€ / like when targeting Spain
 * 0.14€ / like when targeting Latino America + Spain using "open source" interest

=> To optimize conversion, we stop ads on target whose amount is >= 0.40€ / like.

= Google+ = There is no way to promote your page.